According to Frans Johansson, the best ideas come when new perspectives meet. For me, that's when I clean my teeth each day. That's right, my best ideas come to me within those four minutes each day.

Considered the posh girl when I first joined university, I soon found myself calling the concrete jungle of Coventry home. I went with the idea that I would leave my Photography degree as a Photographer but my computer became my creative tool more frequently than my camera.

This varied response of using photography, writing and graphic design has enabled me to drive responses to a variety of briefs. As a digital native, I find my conceptually innovative responses being influenced by the digital world that we live in - both as an object of help or potential hinderance.